Guy studied Technical Illustration at Bournemouth & Poole College of Art and Design before attending a Graphic Design and Advertising degree at Brunel. He has worked on projects often at board level with some very prestigious clients including The AA, British Gas, Centrica, National Grid, Volkwagen, Sainsbury's and Biffa. This experience is applied to all of South's clients large or small.

"Communication within business often has a bias towards the paying customer rather than the employee. However with increasing pressure and bombardment of information it is often no longer enough to expect employees to read what they are sent; they must also be enticed. The key to good communication internal or external is to get the message across in a way that the consumer enjoys absorbing it, engaging in a dialogue WITH them not talking AT them..."