Customer Relationship Management (CRM) software is complicated stuff. In fact, the only thing more tricky is finding a simply way to explain its benefits!

PeopleSoft required an invitation for a series of executive events. A photoshoot would have blown the budget and so some serious photo-retouching was used to create the scene on time and on budget.

The final brochure was developed from the premise that if you can't make decisions for your customers, if you only have limited information about them. Hence the front cover die-cut and the words "If this is all you can see of your customer..." leading to a reveal inside.